Established in China in 1969, Hisense is a leading global home appliance and consumer electronics brand. As a consistent supporter of major football tournaments, Hisense was an Official Partner of the UEFA EURO 2024™, building on successful sponsorships of the 2016 and 2020 editions, as well as the FIFA World Cup 2022™. Hisense is an official sponsor of the highly anticipated inaugural FIFA Club World Cup 2025, hosted across United States in June-July 2025.

Hisense has a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines. 

According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100"+ TVs in both 2023 and 2024. Expanding rapidly to operate in more than 160 countries and specialises in multi-media goods, home appliances, and intelligent IT information. Hisense continuously invests in research and development and has over 100,000 employees worldwide with its UK headquarters based in Leeds. For more information visit https://uk.hisense.com/